I’m at my friends’ wedding today. …which is why I spent the past few days: Overthinking my outfit Crafting a nice wedding gift Practicing new dance moves In moments like these, I’m grateful to have a high-leverage business that runs without me (while I’m killing it on the dance floor). For example: I’ve just compressed this week into three workdays, and nothing broke. That’s the beauty of building leverage: You can let your words work for you. So today, I want to share my 3 top-performing...
2 months ago • 1 min read
My client Tim is a busy man. He’s a father of four, runs a consulting agency, and just launched a parenting podcast with his wife. Before we started working together, Tim always felt behind on content. His problem wasn’t just finding time to write. He also struggled to come up with ideas. As a result, weeks went by without him posting anything. It was frustrating because he knew he was likely missing many opportunities. His competitors were posting consistently, but his online presence was...
2 months ago • 2 min read
Six weeks ago, I was hired as a content coach by Kieran Drew for his writing community. I worked with founders, coaches, and consultants who want to grow their business through high-quality writing. After sending dozens of critiques, I noticed one common mistake. It's the reason why content falls flat and fails to attract buyers. Let me show you what I mean. When content is replaceable I remember reviewing a long-form post from someone in the community. The author (a smart founder) shared a...
3 months ago • 2 min read
It’s been 4 years since I quit being a school teacher. There’s one thing I don’t miss at all: Reading exam papers. I often came home after an exhausting school day and had hundreds of handwritten pages in my bag. I slammed them on my desk and cursed like a grumpy old man, because I knew this work meant a couple of night shifts. It didn’t matter how long or boring the exams were—most of them were both—I had to read every page from start to finish. It was frustrating because I care about my...
3 months ago • 2 min read
Last year, I made a decision that dramatically improved my physique and sleep quality: Tracking basic metrics. I bought an Apple Watch to measure things like daily step count, calorie burn, and sleep score. Today, I can say with confidence that I’m in the best shape of my life and sleep like a little baby. The tracking clearly helped. But having a way to visualize my daily efforts made the biggest difference. An Apple Watch lets you set daily fitness goals, which appear as colored rings that...
3 months ago • 2 min read
Over the past 3 months, I’ve been on a LinkedIn diet. Fewer posts, less engagement, (almost) no outreach. One reason is that I enjoy writing this newsletter WAY more than sacrificing all my time to social media. I'm also sick of seeing AI-slop everywhere. You literally cannot spend 5 minutes on the platform without reading another “it’s not about this, it’s about that” sentence pattern. And why on earth is everyone doing things “quietly” now? Don’t get me wrong: I still think that having a...
3 months ago • 1 min read
Last Thursday, I played my first golf tournament. After months of practicing, I figured it was time to finally test what I’d learned. But when the big moment arrived, I almost crumbled. Standing there on the first tee, my sweaty hands were gripping the club like I was trying to strangle it. I was staring at the ball, ready to launch it—when suddenly, an inner voice crept up: “You’re not ready for this.” “What are you actually doing here?” “You should have spent more time practicing.”...
3 months ago • 2 min read
Over the past two weeks, I held four consultation calls with founders who want to start their newsletter. In every call, one question came up: “Should you write with AI?” Each founder told me they tried to accelerate their writing process with Claude. But everyone ran into the same problem: The AI output never sounded like them. As a consequence, they had to ask Claude for countless rewrites. The longer this conversation ping-pong lasted, the bigger the gap between AI’s output and their...
4 months ago • 1 min read
In February, my client lost access to his LinkedIn account. We had spent three months building his content and outreach systems, and things were running smooth as butter. His profile was attracting the right clients, his posts were getting high-quality engagement, and his outreach was generating more leads than he could process. But one morning, he sent me this: LinkedIn restricted his account overnight. My client couldn’t tell why. Maybe someone reported him, or maybe the algorithm thought...
4 months ago • 1 min read