On Monday, I started a 100-day challenge. Today, I want to share the seven goals I’m working on. As a reminder: For each goal, I’ve set two finish lines: The Minimum is a result I’d be happy with and the Optimum is what I’d love to achieve if things go really well. I like this approach because it gives you a clear definition of “enough” while still encouraging you to aim higher. Let’s start with goal numero uno: 1. Publish content consistently After taking a little summer break, I want to get...
about 1 month ago • 2 min read
Earlier this week, I told you I’m starting a challenge. It’s called 100 Days of Progress. More than 10 people replied saying they want to join, which I honestly didn’t expect. 🤩 Before we kick off on Monday, I want to show you the simple structure I'm using for setting goals and staying on track. You can steal this framework (even if you don’t join the challenge). 1. Choose 1–7 goals for the next 100 days For my own challenge, I chose seven things I want to move forward with before the end of...
about 1 month ago • 2 min read
Over the past few weeks, I’ve taken a little summer break. I spent less time on LinkedIn and paused writing my newsletter. And I’m glad I did. Because stepping away from work for a while freed up mental space and gave me more time to think. …about where I’m at… …and where I want to go. This led to an uncomfortable realization. I’ve been working on a few projects over the summer and making some moves here and there. But I was lacking a clear direction or finish line. Maybe you can relate. When...
about 2 months ago • 1 min read
I’m at my friends’ wedding today. …which is why I spent the past few days: Overthinking my outfit Crafting a nice wedding gift Practicing new dance moves In moments like these, I’m grateful to have a high-leverage business that runs without me (while I’m killing it on the dance floor). For example: I’ve just compressed this week into three workdays, and nothing broke. That’s the beauty of building leverage: You can let your words work for you. So today, I want to share my 3 top-performing...
4 months ago • 1 min read
My client Tim is a busy man. He’s a father of four, runs a consulting agency, and just launched a parenting podcast with his wife. Before we started working together, Tim always felt behind on content. His problem wasn’t just finding time to write. He also struggled to come up with ideas. As a result, weeks went by without him posting anything. It was frustrating because he knew he was likely missing many opportunities. His competitors were posting consistently, but his online presence was...
4 months ago • 2 min read
Six weeks ago, I was hired as a content coach by Kieran Drew for his writing community. I worked with founders, coaches, and consultants who want to grow their business through high-quality writing. After sending dozens of critiques, I noticed one common mistake. It's the reason why content falls flat and fails to attract buyers. Let me show you what I mean. When content is replaceable I remember reviewing a long-form post from someone in the community. The author (a smart founder) shared a...
4 months ago • 2 min read
It’s been 4 years since I quit being a school teacher. There’s one thing I don’t miss at all: Reading exam papers. I often came home after an exhausting school day and had hundreds of handwritten pages in my bag. I slammed them on my desk and cursed like a grumpy old man, because I knew this work meant a couple of night shifts. It didn’t matter how long or boring the exams were—most of them were both—I had to read every page from start to finish. It was frustrating because I care about my...
4 months ago • 2 min read
Last year, I made a decision that dramatically improved my physique and sleep quality: Tracking basic metrics. I bought an Apple Watch to measure things like daily step count, calorie burn, and sleep score. Today, I can say with confidence that I’m in the best shape of my life and sleep like a little baby. The tracking clearly helped. But having a way to visualize my daily efforts made the biggest difference. An Apple Watch lets you set daily fitness goals, which appear as colored rings that...
5 months ago • 2 min read
Over the past 3 months, I’ve been on a LinkedIn diet. Fewer posts, less engagement, (almost) no outreach. One reason is that I enjoy writing this newsletter WAY more than sacrificing all my time to social media. I'm also sick of seeing AI-slop everywhere. You literally cannot spend 5 minutes on the platform without reading another “it’s not about this, it’s about that” sentence pattern. And why on earth is everyone doing things “quietly” now? Don’t get me wrong: I still think that having a...
5 months ago • 1 min read